Forging our own path since 1990
At Herb UK we work relentlessly to do better today than we did yesterday. Better for our planet and everything and everyone living on it. This ethos has been our driving force since we began.
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1992
First colour company to include certified organic ingredients in colour formulations
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1993
First colour company to use certified organic ingredients in activators
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1994
First company to use natural vegetable oil-based colour
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1995
First colour company to produce ammonium thioglycolate-free permanent wave product using Cysteamine Hydrochloride
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1997
First hair cosmetic company to bring 100% sulphate/sulfonate/SLE/SLES-free shampoos and conditioners to the market
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1999
First company to provide ammonia-free lighteners for home use
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2003
First hair cosmetic company to use PLA corn starch plastic & first DIY home colour to use 100% recycled cardboard packaging
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2006
First hair care company to sell 100% plastic-free styling products
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2007
Introduced a bike and walk to work incentive scheme
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2010
Accredited with Choose Cruelty-free
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2011
Began supporting the My New Hair Charity
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2012
First colour company to use 25% post-consumer recycled (PCR) plastic colour bottles
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2014
Began supporting Greenpeace
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2015
First natural colour company to patent ammonia-free natural vegetable oil-based colour & accredited with PETA
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2017
First patented dry shampoo formulae and began supporting wild plant conservation charity Plantlife
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2018
Tints of Nature became 100% vegan brand
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2019
First hair colour company to use 100% PCR plastic bottles and adopted our recue orangutans Bettie and Archie through Orangutan Appeal UK
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2020
First UK hair colour company to achieve B Corp™ status and moved to 100% print-free sales, marketing and advertising material
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2021
Joined forces with the Green Salon Collective
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2022
2022 - Launched Oiamiga - our inclusive, next generation permanent hair dye range
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2022
And we’re not stopping there. We’ve got many projects ticking away in the background that we’ll add to this list in years to come.