Forging our own path since 1990

First colour company to include certified organic ingredients in colour formulations

First colour company to use certified organic ingredients in activators

First company to use natural vegetable oil-based colour

First colour company to produce ammonium thioglycolate-free permanent wave product using Cysteamine Hydrochloride

First hair cosmetic company to bring 100% sulphate/sulfonate/SLE/SLES-free shampoos and conditioners to the market

First company to provide ammonia-free lighteners for home use

First hair cosmetic company to use PLA corn starch plastic & first DIY home colour to use 100% recycled cardboard packaging

First hair care company to sell 100% plastic-free styling products

Introduced a bike and walk to work incentive scheme

Accredited with Choose Cruelty-free

Began supporting the My New Hair Charity

First colour company to use 25% post-consumer recycled (PCR) plastic colour bottles

Began supporting Greenpeace

First natural colour company to patent ammonia-free natural vegetable oil-based colour & accredited with PETA

First patented dry shampoo formulae and began supporting wild plant conservation charity Plantlife

Tints of Nature became 100% vegan brand

First hair colour company to use 100% PCR plastic bottles and adopted our recue orangutans Bettie and Archie through Orangutan Appeal UK

First UK hair colour company to achieve B Corp™ status and moved to 100% print-free sales, marketing and advertising material

Joined forces with the Green Salon Collective

2022 - Launched Oiamiga - our inclusive, next generation permanent hair dye range

And we’re not stopping there. We’ve got many projects ticking away in the background that we’ll add to this list in years to come.